We are so excited to share with you the complete lineup of sessions coming to the Partnering 101/Marketing Track at the upcoming IAMCP SoCal 10th Anniversary Party on October 24th in Irvine, CA (www.iamcpparty.com).
9:00AM – 9:25AM – Microsoft Go To Market Services Overview
Presented by Helane Cohen, Sr. Product Marketing Advisor at Microsoft ( https://www.linkedin.com/in/helanecohen/)
Cohen, the US Go-To-Market Framework Lead for Microsoft One Commercial Partner
group , as she discusses how to actively promote and drive awareness to new
solutions using activities provided through Microsoft’s Go-To-Market Services.
Microsoft GTM Services allow you to unlock benefits as you grow your
partnership through build with, Go-To-Market, and sell with opportunities with
Microsoft. GTM Services is a portfolio of best-in-class marketing content and
programs that help you:
- Accelerate time to market
- Generate demand
- Expand your business
9:30AM – 9:55AM – Creating a Microsoft Demo Tenant for Any Microsoft Environment
Presented by Will McNae, Microsoft Partner Technology Strategist ( https://www.linkedin.com/in/willmcnae/)
In this how-to session, learn what is available from the Microsoft Demos portal, how to fuse multiple demos together and tips on presenting your story focused on business outcomes.
About Will McNae
Will started his journey at Microsoft working with Partners in a sales strategy and growth role. After 8 years he left Microsoft to help grow and build a marketing agency with his brother where they helped customers transform their digital estate and tools. He returned to Microsoft in 2016 with a focus on developing technical strategies and solutions with Partners.
10:00AM – 10:25AM – The Things, The PiBs and the Easy Play Buttons
Presented by Diana Ishak, Microsoft Senior Manager-One Commercial Partner US (https://www.linkedin.com/in/dianaishak/)
Join Diana on a journey to discover the Things + Solution Areas designed to guide you in how to help your customer with their transformation outcomes
PiBs aligned to the Top 10 Things and The Easy Play Buttons
Workplace (Things 4-5)
Applications (Things 6-10)
The four solution-area PiBs for Modern
Workplace, Apps & Infrastructure, Data & AI and Business Applications
feature the top 10 Things, plus additional plays.
Diana will walk you thru each PiB which provides you the tools you need to help your customers with their digital transformation outcomes – from the value proposition of each sales play, marketing assets, target scenarios, to information about investments and offers available to you and a lot more…all packaged in a simple, easy-to-use format.
About Diana Michael Ishak –
Microsoft SMB GTM Lead, US One Commercial Partner. Holds an MBA from UCLA & a BS in chemical engineering from the University of Washington. A blended skill set of science and art! She has spent the last 18 years focusing on the evolution of marketing in the electronics & IT technology Industry. With the last 13 years at Microsoft in engineering, licensing & channel marketing. In the Microsoft Beirut office, she led the marketing campaign to launch SQL Server; Shipped Office 2007, 2010 as a localization engineer in Arabic, Hebrew, Hindi and Thai. Spent 3 years in Microsoft Cloud & Enterprise business group focusing on Hosting business licensing and pricing challenges. Today, Diana works on coaching and empowering Microsoft partners in the SMB market segment to succeed in their journey to the cloud thru digital marketing transformational practices. Winner of Microsoft Inspire Partner conference Top Speaker Award.
10:30AM – 10:55AM – Partner to Partner Collaboration Tools
Presented by Hannibal Scipio, Microsoft Global Partner-to-Partner (P2P) Lead, GTM and Programs (https://www.linkedin.com/in/hannibalscipio/)
Microsoft is enabling partners to collaborate with each other to accelerate the digital transformation of mutual customers. Learn about the new program, tools, and resources to provide qualified Microsoft partners a repeatable approach to grow and optimize their partnerships and ecosystem.
About Hannibal Scipio
Hannibal Scipio is the global strategy and execution lead for the partner-to-partner motion in the One Commercial Partner GTM and Programs team at Microsoft. He is focused on enabling Microsoft partners to build and strengthen connections that drive digital transformation for both themselves and their customers. With more than 15 years of technology and leadership experience, he has received numerous awards for improving partner experiences, has developed high-value partner programs, and has driven critical partner sales activities. A transformational business leader, he is always up for the challenge to solve problems and support partners’ success.
11:00AM – 11:25AM – Technical Skilling and the Programs to Support Partners’ Skills
Presented by Beth Humphreys, Microsoft Partner Technology Manager ( https://www.linkedin.com/in/bethh/)
Microsoft is investing heavily in partner technical skilling, and this session provides an overview of critical learning paths and skilling resources that are available at no cost to IAMCP partners.
About Beth Humphreys
Beth has held
several roles at Microsoft over her 14 year tenure. She joined Microsoft in
2005 as an Infrastructure Architect Evangelist working in the Developer
Experience. In 2008, Beth moved into enterprise sales as a Global Account
Technology Strategist leading the technical relationship with a global
manufacturing company in Milwaukee, WI. After getting her Executive MBA in
2016, she moved to a Director role, leading the Technology Strategist team in
the regional sales organization. In 2017, she took on a role in a newly created
Customer Success team and led Azure Cloud Solution Architects helping build and
coach to this new concept of “customer success” internally and with Microsoft’s
She has recently
joined the US One Commercial Partner Technical Team, where she is now leading
the Scale Enablement Technical Architects and Cloud Solution Architects that
cross all of Microsoft’s cloud platforms. The Scale Enablement team is
Microsoft’s team of deep, technical architects focused on growing the skills,
readiness and capability of our partner ecosystem across all solution areas and
partner segments. This team ensures the right capability is built through
enablement and certifications to advance partners’ strategic roadmap &
deliver solutions in market that will grow impact and customer outcomes.